Many of my clients want an e-commerce website to help expand their existing businesses. Some even want to start their initial venture with one. Magento is one of the many leading platforms for designing an e-commerce website using PHP. Like every other software platform or framework, Magento is also evolving. The latest offering is Magento 2. Magento 2 is now one of the world's most flexible e-commerce platforms. So why would you want to use Magento 2 over any other solution? Well, what is this person looking for when they say they want an e-commerce website? Aside from wanting a website that allows for a personalized shopping experience and a secure and reliable payment system, they are also looking for some of the following qualities: Personalized user experience: Magento 2 provides many extensions for a personalized user experience. Several extensions collect customer data based on their search history, location, professed interest, and more. It allows for the benefit of providing more individualized content for the customer's needs and expectations. Secure and Reliable Payment System: Magento 2 has a powerful Payment Gateway API with almost all features and capabilities, allowing for custom payment integration while maintaining the security layers expected of such a system. Responsive Web Design (RWD): RWD allows for the presentation of content across a wide range of devices the customer may use to interact with your website. Considering the growth in the use of mobile to shop online, Magento 2 has out-of-the-box themes that use the mobile-first RWD approach. Speedy page loading: Magento 2 uses "Varnish Cache Configuration," an accelerator that allows the server to handle much more traffic without adversely affecting the website's functionality. Customer Reviews: Some of the extensions available for Magento 2 allow for the incorporation of "Product Ratings & Review" functionality with much ease. Powerful Shopping Cart: A persistent cart can be very easily enabled in Magento 2 Admin. Also, it is very easy to send automated reminders to customers with abandoned carts and wish lists. Social media presence: Among the numerous extensions available for Magento 2, many provide seamless logins to various social media accounts. It means the customer can re-use their social media credentials and does not need to create a new profile. Return/Exchange Info: A returned merchandise authorization (RMA) feature can be very easily incorporated into Magento 2. Using Magento 2 to build an e-commerce website makes sense, as it is more beneficial for building a professional website designed to the client's expectations.
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