Software Development
Cars Are No Longer Machines; they’re Software Products with Wheels
When enterprise leaders think about cars, they often default to industrial metaphors: engines, drivetrains, fuel systems, safety cages. These images are rooted in decades of manufacturing-centric thinking. Yet the economic and operational reality of vehicles is shifting toward software-centric products, where lines of code, update pipelines, data services, and integrated platforms increasingly define value, risk, and differentiation.