Sprite

Sprite was introduced by the Coca-Cola Company more than 50 years ago, in 1961, as a direct response to the growing popularity of 7 Up, a lemon-lime flavored soda that had gained a significant market share. Over the decades, Sprite has evolved into the world’s leading lemon-lime flavored soda, known for its crisp, clean taste and vibrant branding. It has become a global icon, available in more than 190 countries. Today, Sprite holds the position of the third best-selling soft drink brand worldwide, trailing only behind Coca-Cola and Pepsi, reflecting its immense popularity and widespread consumer acceptance. The brand’s success is also attributed to its innovative marketing campaigns and strategic partnerships with sports and entertainment figures, which have helped maintain its relevance and appeal to younger audiences.

Sprite aimed to develop an engaging and entertaining marketing campaign called “Joke in a Bottle.” This innovative campaign allowed users to scan specially marked bottles of Sprite to reveal a variety of jokes. These jokes were available in over nine regional languages, ensuring broad accessibility and appeal. The humor spanned across highly relatable topics such as exams, college life, relationships, food, and much more, catering to a wide audience with diverse interests. By incorporating humor into their marketing strategy, Sprite sought to create a fun and memorable experience for consumers, enhancing brand loyalty and engagement. The “Joke in a Bottle” campaign not only showcased Sprite’s commitment to connecting with its audience in a meaningful way but also reinforced its image as a youthful and vibrant brand.