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Transforming Retail Through Digital Innovation
  • Category – Ecommerce
  • Employees – 50+
  • Backend – Magento PHP
  • Location – US
  • Frontend – HTML,CSS.JS
  • Tools – Jira,Slack,Bitbucket
About Client
Innovating with Real-Time AI for Retail Excellence

Sorrento is at the forefront of digital transformation with its pioneering real-time Algorithmic Decisioning platform. They specialize in integrating data, decision-making, and orchestration to empower brands with a digital-first approach. Sorrento leverages cutting-edge retail AI to offer 1:1 omnichannel personalization, customer journey orchestration, analytics, merchandising insights, and supplier collaboration. With extensive industry experience and technological expertise, Sorrento is dedicated to enhancing customer engagement and operational efficiency for leading brands.

Requirement
Upgrading the eCommerce Demo Site with a Specialized Electronics Theme

Sorrento, previously known as Manthan-RichRelevance, required the integration of a custom theme into their demo eCommerce website, specifically tailored for electronics products. The goal was to enhance the site’s appearance while preserving its existing API-integrated functionality, ensuring a seamless user experience that aligns with their real-time Algorithmic Decisioning platform.

What we built for them
Implementing a Custom Electronics Theme into Sorrento’s Demo Platform

We developed and integrated a custom theme designed for electronics products into Sorrento’s demo eCommerce website. This integration maintained the platform’s existing API functionality, delivering a cohesive and enhanced user interface that aligns with Sorrento’s advanced data-driven capabilities.

Key Features
Custom Theme Implementation, API Integration, and Enhanced UX
  • Custom Theme Integration:

    Implemented a specialized theme for electronics products, integrating smoothly with the existing website.

  • Enhanced User Experience:

    Improved the presentation and functionality of electronics products, leveraging Sorrento’s real-time Algorithmic Decisioning capabilities.

  • API Compatibility:

    Ensured the custom theme works effectively with the current API setup, preserving the platform’s operational integrity.

Outcome
Enhancing Sorrento’s eCommerce Experience with Seamless Theme Integration

The integration of a custom theme into Sorrento’s demo eCommerce website highlights their commitment to digital innovation. By combining a tailored theme with existing API functionality, the project enhances the user experience and underscores Sorrento’s expertise in providing advanced, data-driven solutions. This case study demonstrates Sorrento’s ability to seamlessly integrate new features while maintaining operational consistency.