Many of my clients want an “E-Commerce Website” to help expand their existing business.
Some even want to start their initial venture with one.
One of the many leading platform for designing an “E-Commerce Website” using PHP is “Magento”.
Like every other software platform/framework out there, Magento is also evolving.
The latest offering is “Magento 2”.
“Magento 2” is now currently one of the worlds most flexible “E-Commerce” platforms.
So why would you want to use “Magento 2” over any other solution.
Well what are this people actually looking for, when they say, that they want an “E-Commerce Website”?
Well aside for the fact that they want a Website which allows for a Personalized Shopping Experience along-with a Secure & Reliable Payment System, they are also looking some of the following qualities.
- Personalized User Experience
Magento 2 provides many Extensions for Personalized User Experience
They are a number of extensions that collect data about the customers based on their search history, location, professed interest & more. This allows the benefit of providing content that is more Individualized for the customer`s needs & expectations.
- Secure & Reliable Payment System
Magento 2 has a powerful “Payment Gateway API” with almost all features and capabilities to allow for a custom payment integration whilst maintaining the security layers expected of such system.
- Responsive Web Design (RWD)
RWD allows for the presentation of content across a wide range of device that the customer may use to interact with your Website. In-fact considering the growth in the use of mobile as means of shopping online, Magento 2 has out of the box themes which use the mobile first RWD approach.
- Speedy Page Loading
Magento 2 uses “Varnish Cache Configuration”, an accelerator which allows the server handle much more traffic without adversely affecting the website`s functionality.
- Customer Reviews
Some of the Extensions available for Magento 2 allow for in-corporation of “Product Ratings & Review” functionality, with much ease.
- Powerful Shopping Cart
A persistent cart can be very easily enabled in Magento 2 Admin. Also, it is very easy to send automated reminders to customers with abandoned carts & wish lists.
- Social Media Presence
Among the numerous extension available for Magento 2, many provide for seamless login to various social media accounts. Which means that the customer can re-use his / her social media credentials and need not be burdened upon to create a new profile.
- Return/Exchange Info.
A returned merchandise authorization (RMA) feature can be very easily incorporated in Magento 2
Using Magento 2 to build an E-Commerce Website makes sense as it is more beneficial for building a professional Website designed to expectations of the client.